Branding Case Study

Kristina of Kristina Bills Photography contacted me requesting help branding her business. She was taking a leap and changing her business to focus purely on family photography. Happy with her current logo, Kristina wanted a playful, joyful, and soft look — a brand that people would connect to making memories and remembering the stage of life that they were in. She was not interested in trends popular among other photographers. Instead, she wanted a look that was unique to her that she could use for years to come. Below are the initial options I sent over to her for review.

After reviewing her options, Kristina contacted me and said she had fallen in love with option three. Below is the final style guide that she received, along with files for: the design elements, color swatches, fonts, and patterns with variants in each of her branded colors.

Once the final style guide was created and files sent over, Kristina hired me again to implement these branding elements into her website. Below is the final product.